Best SEO Tools 2024: Boost Your Website's Ranking with These Top Picks

17 Top SEO Tools for Auditing, Optimising, & Tracking

Looking to improve your website's SEO performance? Check out these top SEO tools for auditing, optimising, and tracking. 

From free options like Google Search Console and Bing Webmaster to paid platforms like Ahrefs and Semrush, there's something for everyone.

Here are the 17 top SEO tools for auditing, optimising, and tracking:

1. Google Search Console

2. Bing Webmaster

3. Ahrefs

4. Semrush

5. Moz

6. Yoast SEO

7. Screaming Frog

8. Majestic SEO

9. Serpstat

10. Ubersuggest

11. Keyword Tool

12. SEOptimer

13. Buzzsumo

14. SE Ranking

15. SpyFu

16. Sitechecker

17. Mangools

These tools offer a range of features, including keyword research, content optimisation, rank tracking, site audits, competitor analysis, and performance tracking. 

With reliable reporting and automation, you can improve your website's SEO strategies and boost your organic traffic.

What Are SEO Tools?

SEO tools are software programs, browser extensions, and website plugins that help you track, evaluate, and optimize your SEO performance. These tools include Google Search Console, Distilled SEO, Yoast SEO, and Screaming Frog. They provide valuable insights and data to help you improve your website's search engine ranking.

Top Free SEO Tools 2024

If you're looking for free SEO tools to help you optimize your website and improve your rankings, you're in luck. There are plenty of great options out there, and we've rounded up the top ones for you. Here are the best free SEO tools for 2024:

1. Google Search Console

Google Search Console is a must-have tool for any website owner. It allows you to monitor and troubleshoot your website's performance in Google search results. With Google Search Console, you can track your website's rankings, impressions, and clicks for search queries. You can also evaluate internal and external backlink data, access AI-powered insights on content engagement, traffic, and more, and monitor your website's page speed, page experience, and mobile usability.

2. ChatGPT

ChatGPT is a great tool for SEO brainstorming. With this tool, you can build a model tailored to your brand, website, and strategy. You can brainstorm content topics, title tags, meta descriptions, outreach emails, and more in seconds. You can also compile initial topic or market research, and generate formulas or scripts for SEO tracking, like in Microsoft Excel or Google Sheets.

3. Google Analytics 4

Google Analytics 4 is a powerful tool for tracking your website's SEO results. With this tool, you can identify top-performing SEO content, track conversions from organic traffic, monitor user engagement metrics, and build custom reports based on unique dimensions and metrics. Google Analytics 4 is also free and offers customization options with custom dimensions and metrics.

4. Bing Webmaster

Bing Webmaster is a great tool for monitoring and troubleshooting your website's performance in Bing search results. With this tool, you can troubleshoot crawling and indexing issues, research keywords using search volume data, manage crawling speed, and spot technical SEO issues. Bing Webmaster also includes IndexNow, which can help content get indexed faster.

5. Yoast SEO

Yoast SEO is a popular tool for on-page optimizations at the URL or page level. With this tool, you can automate XML sitemap generation and management, update title tags and meta descriptions at scale, set up 301 redirects, and use built-in schema markup blocks. Yoast SEO also provides internal linking recommendations, audits key on-page SEO elements, and integrates with other search engine optimization tools like Semrush and Wincher.

6. Detailed SEO

Detailed SEO is a free tool that allows you to review a URL's title tag, meta description, canonical tag, and more. With this tool, you can catch SEO errors, like longer title tags or canonicalized URLs, and open a URL in other SEO tools, like Ahrefs, Moz, Semrush, and Wayback Machine. Detailed SEO also offers a Chrome and Firefox extension, delivers critical information without bogging down your browser, and organizes and displays dozens of data points without overwhelming you.

7. Google Trends

Google Trends is a great tool for analyzing trending search queries. With this tool, you can spot rising or sinking search trends, discover related searches, and determine keyword seasonality. Google Trends also delivers real-time data, helps news-based publishers make data-driven decisions, and uncovers new phrases for existing terms.

8. Keywords Everywhere

Keywords Everywhere is a free tool that provides keyword metrics like search volume, competitiveness, and cost per click (CPC). With this tool, you can find related search terms, research keywords for other marketing channels, like paid and social, and integrate with other SEO marketing tools like Google Search Console and Google Trends. Keywords Everywhere also offers its browser extension to both Chrome and Firefox users and runs without slowing down your browser.

9. Screaming Frog

Screaming Frog is a powerful tool for in-depth SEO audits. With this tool, you can crawl up to 500 URLs and analyze their SEO, schedule SEO audits and compare past ones, audit on-page, off-page, and technical SEO in-depth, and export reports to Google Sheets or Microsoft Excel. Screaming Frog also integrates with other SEO optimization tools, like Google Search Console, provides free SEO audits for smaller websites and businesses, and prioritizes SEO issues for newer SEOs.

10. PageSpeed Insights

PageSpeed Insights is a great tool for page speed, accessibility, and SEO audits. With this tool, you can get actionable insights into how to improve your page speed, check a URL's accessibility, and receive tips for improving a URL's SEO. PageSpeed Insights also provides desktop and mobile data, scores updates based on opportunity, and includes a link for sharing reports.

11. Grammarly

Grammarly is a great tool for proofing SEO content. With this tool, you can check SEO content for typos, grammatical errors, and readability, write

Top Paid SEO Tools 2024

If you're looking for the best SEO tools to help improve your website's search engine rankings, then you should consider investing in a paid SEO tool. Here are the top paid SEO tools that you should consider using in 2024:

13. Ahrefs

Ahrefs is a powerful SEO tool that is best for off-page SEO and competitor analysis. It has a starting price of $99 per month. With Ahrefs, you can evaluate competitor backlinks, keyword rankings, and more. You can also track keywords, search market share, and research keywords and backlink opportunities.

Why we like it:

• Provides ongoing SEO audits with actionable recommendations

• Maintains an easy-to-use (and learn) dashboard for beginners

• Offers an educational library on how to use the SEO tool

14. Semrush

Semrush is a popular SEO tool that is best for SEO marketing programs. It has a starting price of $129 per month. With Semrush, you can analyze on-page and off-page SEO efforts, research and track keyword rankings, and manage local listings for local SEO.

Why we like it:

• Provides omnichannel solutions for SEO and other marketing initiatives

• Monitors keyword rankings against algorithm updates

• Includes API for SEO automation

15. Moz Pro

Moz Pro is a comprehensive SEO tool that is best for ranking tracking. It has a starting price of $99 per month. With Moz Pro, you can track search visibility over time with keyword tracking, run regular SEO audits and receive alerts for issues, and receive suggestions for on-page optimizations.

Why we like it:

• Provides all-in-one suite for search engine optimization

• Supports creating custom, professional reports

• Includes Page Authority (PA) and Domain Authority (DA), two custom SEO metrics

16. Surfer

Surfer is an AI-driven SEO tool that is best for AI-driven SEO optimizations. It has a starting price of $89 per month. With Surfer, you can get AI-driven SEO insights, run URL-based SEO audits, and receive actionable reports for SEO improvements.

Why we like it:

• Provides accurate internal linking recommendations

• Offers AI-powered keyword insertion

• Customizes SEO recommendations based on competitor selections

17. Sitechecker

Sitechecker is a reporting, monitoring, and forecasting tool that is best for reporting, monitoring, and forecasting. It has a starting price of $49 per month. With Sitechecker, you can run regular website crawls to check for SEO issues, track external backlinks to monitor off-page SEO growth, and catch SEO issues faster for quicker fixes.

Why we like it:

• Offers Chrome browser extension for quick on-page SEO checks

• Supports larger organizations, like agencies, enterprises, and universities

• Integrates with other SEO marketing tools like Google Search Console

Investing in a paid SEO tool can help you improve your website's search engine rankings and drive more traffic to your site. Consider using one of the top paid SEO tools listed above to help you achieve your SEO goals in 2024.

Start Trying These Top SEO Tools

If you're looking to improve your website's search engine ranking, there are several SEO tools you can use to help you achieve your goals. Here are some of the top SEO tools you should try out:

Google Search Console

Google Search Console is a free tool offered by Google that allows you to monitor your website's performance in Google search results. With this tool, you can track your website's search traffic, see which keywords are driving traffic to your site, and identify any issues that may be affecting your site's performance.

Bing Webmaster

Bing Webmaster is another free tool that allows you to monitor your website's performance in Bing search results. With this tool, you can track your website's search traffic, see which keywords are driving traffic to your site, and identify any issues that may be affecting your site's performance.

Google Analytics 4

Google Analytics 4 is a free tool that allows you to track your website's traffic and user behaviour. With this tool, you can see how users are interacting with your website, which pages are most popular, and how users are finding your site.

To get started with these tools, we recommend reading our blog to learn more about leveraging these platforms for SEO.

Let’s Drive Results Together

If you're looking to take your SEO strategy to the next level, connect with Milwaukee SEO Agency to get a digital strategy for your business.

Our team of experts can help you develop a comprehensive SEO strategy that will drive results and help you achieve your business goals.

In addition to these tools, we also offer several free marketing guides that can help you improve your SEO performance, including our SEO Ranking Factors in 2024 guide, our SEO Checklist, and our SEO RFP Template. Download these resources to start improving your website's SEO today.